Increase in conversions
The Greatest Fishing Experience Possible
Langara Fishing Adventures is North America’s best sports fishing experience.
It was introduced to the world almost 35 years ago as a humble fishing lodge by a pair of passionate fisherman in a remote corner of British Columbia. Today, though growth and refinement, it is amongst the most sought-after fishing and wildlife viewing destinations of the world.
By any measure, Langara Fishing Adventures is a successful business and has been for a very long time. Things were humming along just fine. So digital marketing was low on the list of priorities.
The existing website was well past its expiration date, didn’t keep pace with the viewing habits or devices of its users. It did a poor job of communicating the differences between lodges, and overemphasized its smaller operations at the expense of the core businesses. It didn’t funnel users, and didn’t provide much value to its operations.
The digital marketing program was significantly underdeveloped, so the company was not able to capitalize on its own success. It was missing out on new opportunities, and doing a poor job of fending off its competitors.
Better alignment was needed between the digital marketing and its physical products. The marketing team recognized these pain points, and the need to move proactively to support future growth. Overall, digital maturity was low, and our job was to improve it.
The first thing we did was to create a strong hierarchy between its many business units. Then we funnelled the users between the two main experiences of Langara Fishing Adventures. Our design approach emphasized simplicity, accessibility, and leads with strong visual assets. Our in-house film team created multiple video edits to be the centrepiece of the design.
Our digital strategists built a tailored digital marketing program to support offline efforts, bring new guests, and keep the business top of mind for past guests. We’ll continue working iteratively with the Langara team in addressing marketing goals and improving the performance of the website.
Increase in sessions from Paid Search
Reduction in CPC
Great agency to work with. Really understands the travel market. Small and personal, but able to provide a full set of tools – design, film, analytics. Working with a focused digital marketing team like Wallop was a better fit for Langara given that we still deal one-on-one with our guests.